Positioning 7Eleven as being the No. 1 post-party-destination

To boost sales of 7-Eleven’s craveable late-night snacks, we wanted to remind the younger generation that the best cure for a hangover might just be a cheesy slice before bed. 

Once a party picks up, the errands and chores of the next day tend to fade away, and without a post-party panini, you might find yourself less fresh in the morning. 

“Remember there’s a day tomorrow” captured these epic “you should have been there” moments and sent out a warning call to all weekend warriors. The campaign ran during the night to target partiers, who each received some late-night Instagram story swipes that reminded them that there’s a day tomorrow.

Playing on the FOMO feeling, we created a photo series of moments that you could wish, you’d been a part of.