THE BRIEF
Create a digital campaign that encourages ordinary people to invest in protecting endangered rainforests through Wild Shares from the WildNature Foundation.

THE INSIGHT
In recent years, virtual fireplaces have found their way into everyone’s homes as cozy background ambience. It’s become so popular that even Netflix has created a film around it.

THE CAMPAIGN
Exotic Fireplace is a series on Netflix that, in addition to bringing the calming flames into your living room, informs viewers about specific endangered tree species and the wildlife that depends on and lives around them. During the many hours of background “fireplace,” viewers will be encouraged to protect the forest and take responsibility from their sofa by purchasing Wild Shares from the WildNature Foundation.