Award-winning creative marketeer with skills within design, storytelling, branding and business development.

AWARDS & RECOGNITION

5+ years of ad agency experience, solving business problems though creativity and craft. My work has received international recognition and effective results. Background in branding and creative communication from DMJX and business communication at CBS. Upskilled in business development at Hyper Island. I believe the best branding and marketing emerges within the right environments. My work has been recognized with numerous awards, including D&AD, Creative Circle, Rambuk, Danish Digital Awards, Epica, True Awards, and Creative Conscience. I have  also served as a jury member for the Creative Circle Awards. I listen before I speak, I ask a lot of questions, and look for genuine consumer behavior, and always aim to build long-term brand-shaping initiatives. Driven by a passion for growing businesses through brand and experiences, I have co-founded several brands of my own, ranging from an Italian Disco Vermouth brand, Vermuda, to an upcycled furniture brand, a handmade surfboard company, and nature wellness brand, Lost Folks. I hold a Bachelor of Arts within Creative Communication from the Danish School of Media and Journalism, studied 1.5 year Business Communication at CBS and later took a upskilling course in Business Development at Hyper Island. When I’m not working, you’ll find me backcountry skiing, freezing my hands off kitesurfing or discovering the next great craft beer.

Passion for extraordinary cars can for some people overrule other interests.

Book Nuet. A call for Danes to book a stay at Marienlyst Spa Hotel to be more present with each other.

Danes miss rye bread when they are on vacation. It’s actually the second most missed item, right after tap water. This campaign shows Danes tired of local food, longing for Schulstad Rye bread on their holidays.

Reach: 4,457,000 / Impressions: 11,130,000 / 20x SoMe engagement

Vermuda is an Italo Disco-inspired vermouth, created to evoke the spirit of ‘la dolce vita’ in Scandinavia through 80’s disco playlists on the labels, festival events and notes of citrus and neighbor complaints.

Apparently, pads are subject to a so-called “luxury tax” in countries all over the world, placing them in the same category as jewelry and wine. By simply wrapping sanitary pads on a roll and selling them in the same category as toilet paper, we started a conversation around menstrual stigmas while legally avoiding this ridiculous tax.
Winner of a Black Pencil at the D&AD awards 2019

A vacuum-packed single slice of good Danish rye bread, handed out to you as you boarded the plane on your way to adventure. If homesickness struck, help was right at hand.

With an energy crisis leaving many worried about electricity bills, we promoted dinners prepared without the use of electricity.

A virtual fireplace-series on Netflix that informs viewers about specific endangered tree species and the wildlife that depends on and lives around them. During the many hours of background “fireplace,” viewers will be encouraged to help protect the forest from their sofa by purchasing their Wild Shares.

A height chart for a children’s room to measure when they are tall enough to try a new ride at home.

A recruitment campaign reminding young people who have just completed their conscription that they can join the Home Guard and continue where they left off.

Visual direction and scenario development of a gamified recruitment campaign that tests people’s abilities to become prison guards.

An awareness campaign aimed at reminding children of the elderly to safeguard their inheritance from scammers by illustrating the unappealing items they might inherit if their loved ones lose their money to fraud.

To promote a university that educate in socially skilled professions, we showcase real people that their students will be working with, asking the viewer if they will be the ones to assist them.