There is a growing trend in our society to focus on what children and young people should become. Many young people feel pressured to constantly perform—and they shouldn’t “waste their average” by applying to programs like occupational therapy, teaching, or early childhood education. The programs at Copenhagen University College are characterized by the fact that you almost always end up being something for someone. Everyone knows us and needs us. Throughout their entire lives. That’s why, in this campaign, we turned the camera around to show how many people our graduates will actually make a difference for. It’s not about what you want to be, but who you want to be something for.