Protect a parent
CLIENT
Microsoft
SERVICES
Awareness campaign. Social Media Content. Product development.
Protect your parents against scammers, while protecting your inheritance.
THE PROBLEM
Each year Microsoft clients get scammed for millions of dollars every year by fake tech supporters.
Especially the elder generation is targeted with +80-year-olds losing up to 5 times more money compared to young generations.
And in some scenarios entire life savings.
THE INSIGHT
The elder need help and they often listen to their children for technical advice. But why should the children care?
Well, their inheritance is at risk.
THE IDEA
Protect your parent = Protect your inheritance.
If a scammer steals your inheritance, you will only inherit all the old stuff they have left.
To target the children, we created a campaign that shows all the “beautiful stuff” there will be left for you if scammers get to your inheritance before you.
To get the attention of their grown-up children,
we created worst-case scenarios
We created a protection kit, to help elder parent to remember the simple rule, which included fridge magnets, phone cover, mouse pad, credit card sleeve to name a few
