In a season that challenged Tivoli Gardens and saw fewer visits than both we and the children would have wished for, we maintained the connection with our target audience and kept the dream of Tivoli’s attractions alive — from their bedrooms.
All children dream of growing taller, and some may even ask their parents to measure them multiple times a week. Partly because those extra centimeters can unlock access to new rides at Tivoli.
That’s why, in the 2020 season, Tivoli handed out free height chart wall stickers to all children at the entrance.
Now, thousands of these wall stickers are hanging in children’s bedrooms across Denmark, and each time they are measured, they can think about which attractions they’ll be tall enough to try the next time they visit Tivoli. And the time after that.