Award-winning marketing creative who turns strategy into stories, concepts into campaigns, and branding into opportunities
AWARDS & RECOGNITION
One of the Top Creative Talents 2023
Nominated by Creative Circle
WINNER OF “BEST INSIGHT” 2024 AND 6 SHORTLIST AT RAMBUK
FOR UDE GODT. RUGBRØD BEDST.
Gold Creative Circle Awards, Customer relation
BRONZE, Public Sector and GovernmenT Campaigns, DDA
Creative Use Of Technology, DDA, 2022, EN VERDEN INDENFOR
Black & YELLOW Pencil D&AD NewBlood
McKinsey design case
SHORTLIST D&AD IMPACT / Product / Equality and Diversity
SHORTLIST CCA / Creative Partnerships
I bring 6+ years of advertising agency experience, 2 years of in-house marketing management, and over 4 years of entrepreneurship — all centred on solving business challenges through creativity and craft. My work has been recognised internationally for both creative excellence and measurable impact, with awards from D&AD, Creative Circle, Rambuk, Danish Digital Awards, Epica, True Awards, and Creative Conscience. I’ve also contributed to the industry as a Creative Circle jury member.
I hold a BA in Creative Communication from the Danish School of Media and Journalism, studied Business Communication at CBS, and later upskilled in Business Development at Hyper Island.
When I’m not working, you’ll find me somewhere in the mountains, cold water surfing, or exploring new craft beers.
Sell whatever, wherever. In this campaign, we show the benefits of being able to sell your product or service with Mobilt Kassesystem — no matter the location.
+800% increase in product orders within the first month
GOLD AWARDED. Danes miss rye bread when they are on vacation. It’s actually the second most missed item, right after tap water. This campaign shows Danes tired of local food, longing for Schulstad Rye bread on their holidays.
Reach: 4,457,000 / Impressions: 11,130,000 / 20x SoMe engagement
Book Nuet. A call for Danes to book a stay at Marienlyst Spa Hotel to be more present with each other.
GOLD AWARDED.
A height chart for a children’s room to measure when they are tall enough to try a new ride at home.
A vacuum-packed single slice of good Danish rye bread, handed out to you as you boarded the plane on your way to adventure. If homesickness struck, help was right at hand.
Clunky plastic terminals are outdated — especially when you can turn your phone into one
To promote a university that educate in socially skilled professions, we showcase real people that their students will be working with, asking the viewer if they will be the ones to assist them.
Vermuda is an Italo Disco-inspired vermouth, created to evoke the spirit of ‘la dolce vita’ in Scandinavia through 80’s disco playlists on the labels, festival events and notes of citrus and neighbor complaints.
Apparently, pads are subject to a so-called “luxury tax” in countries all over the world, placing them in the same category as jewelry and wine. By simply wrapping sanitary pads on a roll and selling them in the same category as toilet paper, we started a conversation around menstrual stigmas while legally avoiding this ridiculous tax.
Winner of a Black Pencil at the D&AD awards 2019
Passion for extraordinary cars can for some people overrule other interests.
With an energy crisis leaving many worried about electricity bills, we promoted dinners prepared without the use of electricity.
A virtual fireplace-series on Netflix that informs viewers about specific endangered tree species and the wildlife that depends on and lives around them. During the many hours of background “fireplace,” viewers will be encouraged to help protect the forest from their sofa by purchasing their Wild Shares.
A recruitment campaign reminding young people who have just completed their conscription that they can join the Home Guard and continue where they left off.
Visual direction and scenario development of a gamified recruitment campaign that tests people’s abilities to become prison guards.
An awareness campaign aimed at reminding children of the elderly to safeguard their inheritance from scammers by illustrating the unappealing items they might inherit if their loved ones lose their money to fraud.