JOACHIM KLINTFÄLT https://youtu.be/dldqIvFixhA CLIENT Schulstad SERVICES Campaign. Copywriting. Grapic Design THE BRIEFInflation and rising energy prices led Danes to save more. The client’s task was to inspire Danes to eat more rye bread for dinner. THE INSIGHTRye bread sandwiches are the only item on the Danes’ list of the top 10 most frequent dinner dishes that …
Category Archives: Uncategorized
Har du hvad der skal til?
JOACHIM KLINTFÄLT CLIENT Kriminalforsorgen SERVICES UX Design. Storytelling. Integrated Campaign. Shaping a new digital era for Kriminalforsorgen THE PROBLEMThe Danish Prison and Probation Service have long seen a large decline in the number of prison officers, and although part of the reason is political, the organization itself was generally perceived as rather old-fashioned. They needed …
Nødskiven
JOACHIM KLINTFÄLT CLIENT Schulstad & Spies SERVICES Direct Marketing. Collaboration. Campaign. Product design A unique brand collaboration between Schulstad and Spies Rejser built on an insight that is especially true for many Danes traveling on vacation: We miss rye bread. Some start missing it after just a few days, and others even bring it with them. …
Voks med Tivoli
JOACHIM KLINTFÄLT https://joachimanton.com/wp-content/uploads/2022/02/DSC_0005.mp4 CLIENT Tivoli SERVICES Product Design. Brand Loyalty In a season that challenged Tivoli Gardens and saw fewer visits than both we and the children would have wished for, we maintained the connection with our target audience and kept the dream of Tivoli’s attractions alive — from their bedrooms. All children dream of …
Padpaper
JOACHIM KLINTFÄLT https://vimeo.com/670267355 CLIENT The Case For Her SERVICES Product Awareness While toilet paper is considered a basic necessity, pads are added a so-called “luxury tax” in countries all over the world, placing them in the category of jewellery and wine. It’s not a luxury to bleed. Luckily, we can avoid this ridiculous tax, simply …
Ude godt. Rugbrød bedst.
JOACHIM KLINTFÄLT https://www.youtube.com/watch?v=DFb2wx9Kpy8&ab_channel=Schulstadhttps://www.youtube.com/watch?v=T485Y1Lz2i4&ab_channel=Schulstad CLIENT Schulstad SERVICES Brand Collaboration & Intergrated Campaign Reach: 4,457,000Impressions: 11,130,00020x SoMe engagement Problem:At a time when rye bread sales were declining in Denmark, we created a campaign to remind people how lucky we are to have rye bread. Insight:Danes miss rye bread when they are on vacation.It’s actually the second most …